Services That Turn Created Value into Recognised Value
Seven connected services, from diagnosing where value is being lost to evidencing the value customers actually realise. Explore each one below — select a service to see what it covers and what it delivers.
Explore the Services
Each service addresses a different point in the customer's journey from first understanding to proven results. They can be used individually or in sequence.
Seven services
Value Recognition Diagnostic
Identify why customers are not recognising or acting upon the value of your product
The diagnostic examines the gap between the value a product creates, the value the company communicates and the value customers actually recognise.
It evaluates the proposition through the three conditions required for commercial preference: is the value recognised, are the claims and the provider trusted, and is the proposition preferred to available alternatives?
The diagnostic includes
- Target customer and priority-problem review
- Product capability and customer outcome analysis
- Created versus communicated versus recognised value
- Stakeholder recognition mapping
- Proposition and messaging assessment
- Evidence and credibility review
- Differentiation and preference barriers
- Prioritised commercial recommendations
Outcome
A clear explanation of where value is being lost and what should change across positioning, evidence, sales or customer experience.
How Engagements Work
Every engagement follows the same five movements, scaled to the scope of the work. Select a step to see what happens in it.
Assess. Identify the recognition, trust and preference gaps affecting commercial performance.
Commercial Outcomes
Depending on the engagement, ValueLinkPro contributes to:
ValueLinkPro turns created value into recognised, trusted and preferred value — so innovative products are easier to understand, safer to choose and more likely to be adopted.
These Services in Practice
Case studies show how these services are applied in real engagements and what changed commercially as a result.