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Value Recognition Gap Assessment

Find Your Value Recognition Gaps

Thirty-five statements across five stages show where value is getting stuck between your innovation and customer adoption.

You receive a gap profile for each stage, your primary gap and a short list of what to strengthen first. Nothing is stored and no email is required.

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How it works

Value can be lost at different points between creating an innovation and achieving customer adoption. Each stage answers a different customer question, and a weakness at one stage limits everything that follows.

Respond to each statement as your customers would experience it today rather than as you intend it. The lowest-scoring stage is your primary gap and the most efficient place to begin.

The five stages

  1. 01

    Recognition

    Is this relevant to us?

    The customer, problem or outcome is unclear.

  2. 02

    Trust

    Can we believe the claim?

    Evidence, credibility or commercial confidence is insufficient.

  3. 03

    Preference

    Why should we choose this?

    Differentiation or the internal buying case is weak.

  4. 04

    Adoption

    Can we use it successfully?

    Onboarding, implementation or behavioural friction slows progress.

  5. 05

    Realisation

    Did it produce the expected result?

    Customer outcomes are not measured, demonstrated or communicated.

Who this is for

  • Founders and teams bringing innovative, complex or unfamiliar B2B solutions to market.
  • Companies where customers show interest but decisions do not progress.
  • Teams preparing to enter a new market or address a new customer segment.
  • Consultants and specialists translating expertise into commercial propositions.

Looking for the broader diagnostic across six dimensions? Take the Value Recognition Assessment.

Take the assessment

Section 1 of 5 · 0 of 35 answered0%
Recognition

Is this relevant to us?

1.We can name one clearly defined Ideal Customer Profile and the priority our offer connects to.

2.A first-time visitor understands within a minute which problem we solve and for whom.

3.Our message leads with business outcomes rather than capabilities or technology.

4.We know the specific trigger or situation that makes the problem urgent for a customer.

5.Each stakeholder group (economic, technical, end user) sees a version of value relevant to them.

6.We use the language our customers use internally, not our internal product vocabulary.

7.We can explain in one sentence what changes for the customer after working with us.

Answer all 7 statements in this section to continue.